Art Direction for ‘BEYOND THE BOX’ CAMPAIGN KICKOFF
Creative DirectION - Andres IZQUIETA
PHOTOGRAPHY - Robert Ascroft
STYLING - Ashley Thomas
ABOUT THE CAMPAIGN
FROM ITS INCEPTION, FIVE FOUR WAS BUILT ON THE FOUNDATION OF DISCOVERING, EXPLORING NEW AVENUES, EVOKING CHANGE AND INSPIRING A MOVEMENT. WE BELIEVE CLOTHING IS MORE THAN WHAT YOU WEAR. IT'S ABOUT INCITING AN EMOTION AND A MEANS OF PERSONAL EXPRESSION. WE KNOW NO RULES, NO BOUNDARIES, NO LIMITATIONS –WE ARE BEYOND THE BOX.
BEYOND THE BOX IS A CAMPAIGN THAT ENCOURAGES DISCOVERY, EXPLORATION, CHANGE AND MOVEMENT. FIVE FOUR IS A FASHION FORWARD CLOTHING SUBSCRIPTION BUT OUR SERVICE DOESN'T STOP WHEN THE CLOTHES COME TO THE DOOR, IT'S WHERE THE MEMBER GOES THAT TAKES IT BEYOND THE BOX. WE ENCOURAGE MEMBERS TO SUBMIT WHERE THEY GO AND HOW THEY'VE SUCCEEDED WITH THE RIGHT MIND SET TO BE FEATURED ON OUR SOCIAL PLATFORMS. IN ADDITION, WE CONTINUALLY SHARE STORIES OF ATHLETES AND PERFORMING ARTISTS WHO HAVE GONE AGAINST THE GRAIN, PUSHED THE LIMITS AND DONE THE IMPOSSIBLE TO REMIND THEM OF THEIR CAPABILITIES.
LAUNCH
At the genesis of the Beyond the Box campaign, Five Four tapped Adonis Bosso to launch it's Fall // Winter Collection in New York City and Los Angeles.
From LA to NY, Five Four launched a brand awareness campaign that lead to new opportunities and collaborations.
PRESS
