ABOUT THE CAMPAIGN

From its inception, Five Four was built on the foundation of discovering, exploring new avenues, evoking change and inspiring a movement. We believe clothing is more than what you wear. It's about inciting an emotion and a means of personal expression. We know no rules, no boundaries, no limitations –WE ARE BEYOND THE BOX.

Beyond the Box is a campaign that encourages discovery, exploration, change and movement. Five Four is a fashion forward clothing subscription but our service doesn't stop when the clothes come to the door, it's where the member goes that takes it Beyond the Box. We encourage members to submit where they go and how they've succeeded with the right mind set to be featured on our social platforms. In addition, we continually share stories of athletes and performing artists who have gone against the grain, pushed the limits and done the impossible to remind them of their capabilities.